Canadians’ trust in the domestic food system is rising, with nearly half of Canadians now believing the system is headed in the right direction, according to new data from the Canadian Centre for Food Integrity’s (CCFI) 2025 Public Trust Research.
The report shows that 45% of Canadians feel positive about the direction of the food system — a 14-point jump from last year’s 31%, marking the strongest level of confidence in five years, the CCFI said in a release Tuesday.
But context matters. Much like the “support Canada” movement during the COVID-19 pandemic, this year’s survey was conducted amid a new wave of pro-Canada sentiment, fueled by trade tensions and global political uncertainty, the release added.
“While the circumstances differ from 2020, the outcome is similar: the essential but often under-appreciated role of Canada’s food system has once again been thrust into the spotlight,” said Ashley Bruner, CCFI’s Director of Research and Stakeholder Engagement. “Positive impressions are rising, but they remain fragile.”
The study highlights that scientists (44%) and farmers (42%) continue to hold the highest trust ratings among Canadians, underscoring the importance of transparency, research, and evidence-based communication in maintaining credibility. However, CCFI cautions that maintaining this momentum will require more than short-term visibility.
“To sustain and strengthen this momentum, Canada’s food system will need more than temporary visibility — it needs continuity,” said Lisa Bishop-Spencer, Executive Director of CCFI. “It will require ongoing collaboration and a commitment from all stakeholders to amplify its importance.”
While trust is on the rise, the cost of food remains Canadians’ top concern, cited by 47% of respondents. Although down four points from 2024, food affordability continues to weigh heavily on households, ahead of other worries such as inflation, health care, and the broader economy.
For more information and to view the full 2025 Public Trust Research visit: foodintegrity.ca/research
